How To Promote Events Using QR Codes

In today’s digital era, QR codes have become an essential tool for businesses, marketers, and event organizers. QR codes allow event planners to create dynamic and interactive experiences for attendees, which can enhance engagement and increase event revenue. QR codes provide an opportunity to engage with attendees before, during, and after events, and offer valuable insights into attendee behavior. In this blog post, we will explore the significant role QR codes play in event management, including ticketing, interaction, information, and promotion. We will examine how event planners are using QR codes to streamline operations, improve visitor experiences, and build engagement.

QR codes for Event Information and Ticket Purchase

QR codes are revolutionizing the event industry by making it easier to promote, sell, and distribute tickets. QR codes allow event organizers to offer fast and convenient check-ins, which helps reduce wait times and improve attendee experience. With QR codes, attendees can purchase event tickets and access event information simply by scanning a code on a brochure, poster, or website. This approach is increasingly popular among event organizers, especially because it is a secure and efficient way to sell tickets and manage check-ins. Successful QR code campaigns for event ticketing have been deployed by companies like Ticketmaster and Eventbrite.

Enhancing Visitor Experience with QR Codes

QR codes not only provide easy access to information but also offer a way to enhance visitor experiences. In the event industry, QR codes are used to provide supplementary information, audio guides, and interactive experiences in museums, galleries, and event spaces. By scanning a QR code, visitors can access exhibit information, multimedia content, and interactive displays – which offer a more immersive visitor experience. The Brooklyn Museum in New York, for example, uses QR codes throughout the exhibition to offer additional information on artworks on display. The codes link visitors to podcasts featuring commentary on the art.

Streamlining Check-in Process with QR Codes

QR codes have enabled event planners to eliminate paper tickets and reduce the time taken to check-in attendees. Smartphone-based tickets have become popular in recent years, with QR codes embedded providing a convenient and simple way to check-in. Smartphone-based ticketing removes the need for paper tickets, saving cost and reducing waste. By using QR codes for check-in, event organizers can avoid the cumbersome process of scanning barcodes and eliminate errors in data recording.

Promoting Seamless Event Experiences with QR Codes

QR codes are making it easier to provide attendees with vital information at events. Event organizers use QR codes to distribute event programs, speaker bios, directions, and session schedules – which event attendees can access by scanning the codes. Additionally, QR codes can be used to gather feedback and offer opportunities to engage with attendees by connecting them with social media pages and promotions. The Sundance Film Festival uses QR codes to showcase film trailers and invite attendees to vote for their favorite films directly from their mobile devices.

Going Beyond Traditional Exhibits with QR Codes

QR codes allow event planners to create interactive exhibits, which combine traditional displays with digital content. Museums and galleries use QR codes to offer curated multimedia content and interactive displays that provide deeper insights into the works on display. This approach gives visitors a unique experience, expanding the ways museums can educate and entertain audiences. The V&A Museum in London, for example, uses QR codes to offer visitors interactive displays of fashion exhibits, allowing them to see designs from the archives and view video highlights of fashion shows.


In conclusion, QR codes offer an innovative and interactive way of managing events, enhancing visitor experiences, and promoting engagement. The use of QR codes has revolutionized the event industry, making ticketing and check-in a breeze. The codes offer not only a way to provide additional information but also a way to elevate exhibits into interactive and immersive experiences. We can expect QR codes to continue evolving and offering more exciting possibilities as the technology continues to improve. Event planners can take advantage of the unique opportunities provided by QR codes to engage attendees, boost revenue, and enhance their overall event experience.